Educational Debate

Thesis Statement Should teachers have the authority to remove a disruptive student form their classroom permanently? Teachers work really hard to promote a happy, healthy, and safe learning environment for all of their students. Teachers dedicate themselves, with sacrifice and determination to ensure that their students have the tools they need to learn and to promote the grown of learning for each individual. Most students in each classroom work hard and dedicate themselves throughout the school year to learn.This includes studying day, and night, attending school regularly, obtaining good grades, and behaving according to the best of their ability. If there is a student who is disruptive, it would not only effect the disruptive student, but it puts a hold on the learning lesson for every student. That is very unfortunate because some students really want to learn. Having a disruptive student makes is difficult for a teacher to teach and it only takes one or two disruptive students to completely corrupt an entire lesson plan.Teachers do not have enough time as it is to cram all this information in by the end of one school year to have to waste their time dealing with disruptive students. Teachers should have the authority to remove disruptive students from their classroom permanently. Educational Debate Persuasive Paper When working in a classroom, a teacher works hard try his or her best to promote a safe, happy, and healthy environment to the best of his or her ability.Not only do they work had at trying to come up with certain methods to assure all of the student's ability to learn, bust also tries to incorporate the lesson plans, because they are also work hard to create. A lot of time and thought is put in from the teacher to provide this for their students. In a classroom, every student has a different personality, and are also at different learning academic levels, so it is up to the teacher to have that one on one with the students to pick up, and lear n what their strengths and weaknesses are.From doing this, it allows the instructor to creating lesson plans to try and provide the proper tools needed for the student. This does not only take time from school for the teacher, but it also takes a lot of time from home because there might not be enough time in the day for the teacher to complete the lesson plan so they may have to take the work home. The classroom is a place for quiet learning, and respect for others right to learn. If you have a student who is being disrespectful who has gotten away with being disrespectful, it would be very hard to change it all around.You, as a teacher has to let them know whom it is that is actually in charge. There are strategies that you may want to take to try and assist you in this situation. Try calling home. When you call home and ask to speak to their parents, and even calling home perhaps while standing in front of the misbehaved student, may help to get them to change their attitude for that day, and give them the opportunity to accept how they have been behaving. It may also help out by being an example or the other students, so they can behave accordingly as well.Since students are disruptive, (on account to behavior issues mostly), and still you know that some of those students may even have potential aside to their behavioral issues, you may try to even reason with them. Sometimes, trying to have an open mind about what is really causing the student to misbehave may help the situation. Most of the time disruptive students bring so much of themselves to the classroom, because it may be an attention call for inner help.Try to listen to them and see what it is that makes them â€Å"them†, what it is that makes them think, and finding out their interest. By learning and understanding what it is that gives them motivation, could allow you to shape their learning experience, and support how they think, so they too can grow with the classroom. For a student to behave disruptive in a classroom, not only is it extremely time consuming for the teacher, and not only does it make learning difficult for the other students, but it can also be dangerous if it gets too out of control.If you as a teacher had already tried making the phone calls home, tried having that one on one with the student, and tried leveling with the students to the best of your ability using all of the resources that you know, ask yourself, could removing this student from my classroom permanently, help me to provide that environment that I have envisioned for my students? For most teachers, teaching does not just comes as â€Å"a career†, but more as a passion.It is not fair for a teacher to continue to put in his and her all, and have to constantly deal with day to day disruptions when the teacher’s main goal is to initially teach. This does not just go for being a teacher, but it also goes for any job. At any job, who would want to look forward to returning to a daily, out of control negative environment that removes most of your focus allowing you to do your very best? Not only does it affect the misbehaved student, and the classroom but it puts a toll on the teacher as well, the next step would be to have the student removed from the classroom.It is unfortunate because you’ve tried your best in trying to help out the situation within the classroom, you must figure out what other options are left for you to take now. It seems like the only other option would be removing the disruptive student from your class because you have tried your best at everything else, and nothing seems to work. You may have the authority to remove that student from your classroom for the period, the day, or even a few days. If that does not seem to work, you may even have the authority (with a few steps) to have the child removed to another classroom or even another school.I know it would not be something that you might be looking forward to doing, bu t you also have to consider the welfare of the other students, as well. Mike Ford states that even if students who promote disruptive behavior do get led into suspension, it is detrimental for teachers, staff, culture and of course student learning overall. (Ford, Mike the impact of disruptive learning in Wisconsin public schools, Vol. 26. No. 5, April 2013) Basically, it really is not as easy as it sounds.There is a process of course, but eventually if it takes removing a student from the classroom to assist you as a teacher to provide a better learning environment for those students who actually want to learn, then it should be suggested and ok to do so. Every teacher should know their Disciplinary Code in order for them to become able to assign a range of disciplinary actions, and steps needed to take for every and or any situation if needed. By knowing the code as an instructor, and by using, it can help to teach students how to behave accordingly what is expected of them or els e they may have to face consequences.If the student continues to be chronically disruptive, then you as their teacher then have the right by the SAVE Law (Safe Schools against Violence in Education) to take the next few steps in order to bring your classroom back into order, if removing the student from the class is what it takes. In your classroom, you not only work had to organize and arrange your classroom for the order to go, and flow the way you want to, and how you may imagine it to be, and a lot of the times when students are disruptive, a phone call home may just not be the key to fixing the problem.There are students who work very hard and do everything they need to do to learn and better their future. They actually want to learn. Those are the students who do their homework, follow direction, get good grades, study, come to class on time, and overall behave. Why is it that just because other students may feel the need to interrupt a classroom lesson be fair in any way to t he other students who actually want to learn? The students who actually want to learn, have to have their education put on hold every time there is a disruption within the classroom. Then students who actually want to learn end up getting their learning time wasted.You as a teacher, barely get enough time as it is to teach all this information within one entire school year. Do you see why teachers should have the authority to remove a student from their classroom permanently if they need to? There is just only so much a teacher can handle and do all at once. Sometimes if a teacher allows such disruptions to occur within the classroom, it causes other students to follow and then there would not be any respect within the classroom. Respect should be one of the main thing to be enforced from the begging of the school year.Everyone should learn to respect theirselves and each other. Following directions is one of the number one keys to respect. In order to become a teacher there is a lo t of sacrifice and dedication. As a teacher, you take all the steps there is to providing all you can, to the best of your ability. Removing a child out of your classroom permanently may be the last step you have to take, but you most likely took all the other steps you had to, in order to get your there. Even so, by doing so, you were probably able to regain your class respect, and have things in order again.There are other students who not only need this education, but actually want it, since teaching has always been your passion to do provide that education for them these may be ways to provide that for your learning students. Everyone who have dreamed of becoming a teacher, may not have envisioned having to permanently remove students from their classroom. Nothing ever goes quite as planned, it may even help the disruptive student to either learn his or her lesson, or it may help by providing the attention that they have been looking for after all.Maybe the disruptive student wo uld be sent off into a different classroom, where he or she may pick up more information with other methods from other teachers. Maybe they will learn better strategies from alternative schools. Even though they have been disruptive, it does not mean they would not receive the education that there are also entitled to, but by them no being able to disrupt your classroom anymore, their absence will definitely help you to provide that education to the classmates who were willing to learn. Educational Debate Should teachers have the authority to remove a disruptive student form their classroom permanently? Teachers work really hard to promote a happy, healthy, and safe learning environment for all of their students. Teachers dedicate themselves, with sacrifice and determination to ensure that their students have the tools they need to learn and to promote the grown of learning for each individual. Most students in each classroom work hard and dedicate themselves throughout the school year to learn. This includes studying day, and night, attending school regularly, obtaining good grades, and behaving according to the best of their ability.If there is a student who is disruptive, it would not only effect the disruptive student, but it puts a hold on the learning lesson for every student. That is very unfortunate because some students really want to learn. Having a disruptive student makes is difficult for a teacher to teach and it only takes one or two disruptive students to completely cor rupt an entire lesson plan. Teachers do not have enough time as it is to cram all this information in by the end of one school year to have to waste their time dealing with disruptive students.Teachers should have the authority to remove disruptive students from their classroom permanently. Educational Debate Persuasive Paper When working in a classroom, a teacher works hard try his or her best to promote a safe, happy, and healthy environment to the best of his or her ability. Not only do they work had at trying to come up with certain methods to assure all of the student's ability to learn, bust also tries to incorporate the lesson plans, because they are also work hard to create.A lot of time and thought is put in from the teacher to provide this for their students. In a classroom, every student has a different personality, and are also at different learning academic levels, so it is up to the teacher to have that one on one with the students to pick up, and learn what their stre ngths and weaknesses are. From doing this, it allows the instructor to creating lesson plans to try and provide the proper tools needed for the student.This does not only take time from school for the teacher, but it also takes a lot of time from home because there might not be enough time in the day for the teacher to complete the lesson plan so they may have to take the work home. The classroom is a place for quiet learning, and respect for others right to learn. If you have a student who is being disrespectful who has gotten away with being disrespectful, it would be very hard to change it all around. You, as a teacher has to let them know whom it is that is actually in charge. There are strategies that you may want to take to try and assist you in this situation.Try calling home. When you call home and ask to speak to their parents, and even calling home perhaps while standing in front of the misbehaved student, may help to get them to change their attitude for that day, and giv e them the opportunity to accept how they have been behaving. It may also help out by being an example or the other students, so they can behave accordingly as well. Since students are disruptive, (on account to behavior issues mostly), and still you know that some of those students may even have potential aside to their behavioral issues, you may try to even reason with them.Sometimes, trying to have an open mind about what is really causing the student to misbehave may help the situation. Most of the time disruptive students bring so much of themselves to the classroom, because it may be an attention call for inner help. Try to listen to them and see what it is that makes them â€Å"them†, what it is that makes them think, and finding out their interest. By learning and understanding what it is that gives them motivation, could allow you to shape their learning experience, and support how they think, so they too can grow with the classroom.For a student to behave disruptive in a classroom, not only is it extremely time consuming for the teacher, and not only does it make learning difficult for the other students, but it can also be dangerous if it gets too out of control. If you as a teacher had already tried making the phone calls home, tried having that one on one with the student, and tried leveling with the students to the best of your ability using all of the resources that you know, ask yourself, could removing this student from my classroom permanently, help me to provide that environment that I have envisioned for my students?For most teachers, teaching does not just comes as â€Å"a career†, but more as a passion. It is not fair for a teacher to continue to put in his and her all, and have to constantly deal with day to day disruptions when the teacher’s main goal is to initially teach. This does not just go for being a teacher, but it also goes for any job. At any job, who would want to look forward to returning to a daily, out of control negative environment that removes most of your focus allowing you to do your very best?Not only does it affect the misbehaved student, and the classroom but it puts a toll on the teacher as well, the next step would be to have the student removed from the classroom. It is unfortunate because you’ve tried your best in trying to help out the situation within the classroom, you must figure out what other options are left for you to take now. It seems like the only other option would be removing the disruptive student from your class because you have tried your best at everything else, and nothing seems to work. You may have the authority to remove that student from your classroom for the period, the day, or even a few days.If that does not seem to work, you may even have the authority (with a few steps) to have the child removed to another classroom or even another school. I know it would not be something that you might be looking forward to doing, but you also have to consider the welfare of the other students, as well. Mike Ford states that even if students who promote disruptive behavior do get led into suspension, it is detrimental for teachers, staff, culture and of course student learning overall. (Ford, Mike the impact of disruptive learning in Wisconsin public schools, Vol. 26. No. 5, April 2013) Basically, it really is not as easy as it sounds.There is a process of course, but eventually if it takes removing a student from the classroom to assist you as a teacher to provide a better learning environment for those students who actually want to learn, then it should be suggested and ok to do so. Every teacher should know their Disciplinary Code in order for them to become able to assign a range of disciplinary actions, and steps needed to take for every and or any situation if needed. By knowing the code as an instructor, and by using, it can help to teach students how to behave accordingly what is expected of them or else they may have to face consequences.If the student continues to be chronically disruptive, then you as their teacher then have the right by the SAVE Law (Safe Schools against Violence in Education) to take the next few steps in order to bring your classroom back into order, if removing the student from the class is what it takes. In your classroom, you not only work had to organize and arrange your classroom for the order to go, and flow the way you want to, and how you may imagine it to be, and a lot of the times when students are disruptive, a phone call home may just not be the key to fixing the problem.There are students who work very hard and do everything they need to do to learn and better their future. They actually want to learn. Those are the students who do their homework, follow direction, get good grades, study, come to class on time, and overall behave. Why is it that just because other students may feel the need to interrupt a classroom lesson be fair in any way to the other student s who actually want to learn? The students who actually want to learn, have to have their education put on hold every time there is a disruption within the classroom. Then students who actually want to learn end up getting their learning time wasted.You as a teacher, barely get enough time as it is to teach all this information within one entire school year. Do you see why teachers should have the authority to remove a student from their classroom permanently if they need to? There is just only so much a teacher can handle and do all at once. Sometimes if a teacher allows such disruptions to occur within the classroom, it causes other students to follow and then there would not be any respect within the classroom. Respect should be one of the main thing to be enforced from the begging of the school year.Everyone should learn to respect theirselves and each other. Following directions is one of the number one keys to respect. In order to become a teacher there is a lot of sacrifice a nd dedication. As a teacher, you take all the steps there is to providing all you can, to the best of your ability. Removing a child out of your classroom permanently may be the last step you have to take, but you most likely took all the other steps you had to, in order to get your there. Even so, by doing so, you were probably able to regain your class respect, and have things in order again.There are other students who not only need this education, but actually want it, since teaching has always been your passion to do provide that education for them these may be ways to provide that for your learning students. Everyone who have dreamed of becoming a teacher, may not have envisioned having to permanently remove students from their classroom. Nothing ever goes quite as planned, it may even help the disruptive student to either learn his or her lesson, or it may help by providing the attention that they have been looking for after all.Maybe the disruptive student would be sent off into a different classroom, where he or she may pick up more information with other methods from other teachers. Maybe they will learn better strategies from alternative schools. Even though they have been disruptive, it does not mean they would not receive the education that there are also entitled to, but by them no being able to disrupt your classroom anymore, their absence will definitely help you to provide that education to the classmates who were willing to learn.

The Pulmonary Function Tests Health And Social Care Essay

Development of our state has lead to rapid urbanisation and there is addition usage of cars that is worsening environmental pollution. Occupational exposure to automobile fumes and industrial fumes has been shown to impact operation of different systems of the organic structure. The present survey was taken up to measure the Pulmonary Function Tests ( PFT ) in car jinrikisha drivers of Gulbarga metropolis. Methods: Fifty non -smoker male car drivers in the age group of 20-50 old ages for more than 5 old ages of car driving experience formed the survey group. Age and sex matched persons non exposed to car rickshaw driving [ administrative staff ] formed the control group. Pulmonary map parametric quantities FVC, FEV1, FEV1 % , PEFR, PIFR, FEF25-75, FEF50 and MVV were assessed utilizing computerized Spiro metre during their on the job hours and were statistically analyzed. Consequences: There was a extremely important lessening in FVC and FEV1 in survey group compared to command group. The lessening in FEV1 % , PIFR, FEF25-75 and FEF50 were statistically important but the lessening in PEFR and MVV were statistically non-significant. Decision: Our findings point towards the inauspicious effects of vehicle fumes on lung maps, chiefly on lower air passages with restrictive form of disease. Keywords: Cars, Auto drivers, Pulmonary maps trials.IntroductionNumerous epidemiological surveies have documented decreases in pneumonic map and assorted other wellness jobs associated with long term air pollution exposure1.Health effects of occupational exposure to crude oil bluess and air pollution from vehicular beginnings is comparatively undiscovered among car jinrikisha drivers. To run into the present twenty-four hours demand, there is an addition car usage and because of the prevailing function of gasolene [ gasoline ] as a motor vehicle fuel, the effects of gasolene engine emanations are potentially even greater jobs. In the individuals exposed to these pollutants, pneumonic map trials are used as testing trials to find their effects2.Therefore, the present survey is taken up to measure the alterations in Pulmonary Function Tests ( PFTs ) like Forced Vital Capacity ( FVC ) , Forced Expiratory Volume in the first second ( FEV1 ) , FEV1/FVC ratio, Peak Expiratory Flow Rate ( PEFR ) , Peak Inspiratory Flow Rate ( PIFR ) , Forced Expiratory Flow in 25-75 % of critical capacity ( FEF25-75 ) , Forced Expiratory Flow at 50 % of critical capacity ( FEF50 ) and Maximum Voluntary Ventilation ( MVV ) of car jinrikisha drivers in Gulbarga metropolis.Materials & A ; Methods:The present survey was conducted in Salgar infirmary of Gulbarga metropolis. Ethical clearance was taken from the Institutional Ethical Committee and each topic gave the consent. The survey group consisted of 50 males in the age group of 20-50 twelvemonth, who were driving car jinrikisha for 8 hours per twenty-four hours for more than 5 old ages in Gulbarga metropolis. The control group consisted of 50 males of same age group from administrative station, who were non exposed to car jinrikisha drive. The topics chosen in the survey and the control group had no history of allergic upsets, respiratory upsets like asthma, or any systemic disease, no history of smoke, masticating baccy and consumption of intoxicant. Age, tallness, and weight were recorded. All the Pulmonary maps were tested during twenty-four hours clip utilizing computerized Spiro metre [ MEDSPIROR ] .The topics were familiarized with the instrument. All the trials were carried out at the same clip of the twenty-four hours, between 10-11 AM. All the topics were in sitting place and have oning nose clips3. The topics were asked to take a breath forcefully following deep inspiration into the mouthpiece attached to the pneumatachometer. 3 trails of maximum Inspiratory and expiratory attempts were made and the best reading was taken for statistical analysis. Statistical method used in our survey was pupil ‘s odd T trial utilizing SPSS-16. The P & lt ; 0.05 was considered statistically important and P & lt ; 0.001 was considered extremely statistically important.Consequences:The average value of the ages of the topics was 36.4AÂ ±7.40 and that the average value of the controls was 34.8AÂ ±3.76. The average value of the highs of the topics was 170.40 AÂ ± 3.39 and the average value of the controls was 174.60 AÂ ± 4.15 and the average value of the weights of the topics was 72.60 AÂ ± 7.56 and that of the controls was 74.40 AÂ ± 8.24. The topics and controls did non differ significantly on above parametric quantities. Table-1: Comparison of lung volumes and capacities between survey and control groups Parameter Study group ( n=50 ) Mean AÂ ±SD Control group ( n=50 ) Mean AÂ ±SD p-value FVC ( L ) 2.77AÂ ±0.41 3.33AÂ ±0.50 0.001** FEV1 ( L ) 2.67AÂ ±0.46 3.11AÂ ±0.33 0.001** FEV1 % 88.25AÂ ±13.34 90.31AÂ ±10.12 0.050* MVV ( L/min ) 110.80AÂ ±18.63 130.16AÂ ±26.89 0.059 *P value & lt ; 0.05 is statistically Significant, **P value & lt ; 0.001 is extremely statistically Significant Table-2: Comparison of flow rates among survey and control groups Parameter Study group ( n=50 ) Mean AÂ ±SD Control group ( n=50 ) Mean AÂ ±SD P value PEFR ( L/min ) 5.47AÂ ±1.40 7.05AÂ ±1.59 0.15 PIFR ( L/min ) 2.21AÂ ±0.67 3.61AÂ ±1.10 0.04* FEF25-75 ( L/min ) 3.60AÂ ±1.33 4.85AÂ ±1.11 0.04* FEF50 ( L/min ) 4.16AÂ ±1.22 5.17AÂ ±1.32 0.05* *P value & lt ; 0.05 indicates statistically Significant value.Discussion:Occupational wellness has been deriving importance for the fact that long term exposure to vehicle fumes, gasoline and dust can take to a lasting morbidity. The acute wellness hazards involved are minimum, provided that the precautional methods are used in conformity with appropriate wellness and safety patterns. Highly statistically important lessening in FVC and FEV1 was observed in car drivers when compared to their controls, and their ratio ( FEV1 % ) was important between the two groups. This determination indicates the restrictive form of pneumonic engagement in the survey group. Auto jinrikisha drivers are at hazard of dust inspiration, gasoline vapour inspiration and besides inspiration of car fumes for a longer period of clip that is at least 8 hours per twenty-four hours for more than one twelvemonth and they have more opportunities of chronic engagement of lungs as indicated by the consequences in the present survey. The benzine content of gasoline has typically been in the scope 1-5 % may be an aggravating factor for the lung map abnormalcies observed as the survey groups were nonsmokers. Smoking as an independent variable was found to impact FEV1 significantly and smoke has shown to speed up the diminution in lung map in a clip dependent manner4. As the car drivers are most of th e clip on busy roads and exposed to automobile fumes and other air pollutants. Automobile fumes is a complex mixture of different gases like Sculpture dioxide ( SO2 ) , Carbon dioxide, Carbon monoxide ( CO ) , Nitrogen dioxide ( NO2 ) and particulate affair. Some surveies have demonstrated that exposure to particulate affair combined with exposure to an irritant gas such as NO2 consequences in greater harm to the lung than when exposed to either substances individually5.In combination with particulate pollutants, SO2 and NO2 have a greater opportunity to make the deeper parts of the lungs. The gaseous pollutants may besides change the belongingss and concentration of surfactant and contribute to the early closing of little air passages. Much of the terminal bronchioles may be compromised before other pneumonic map trials such as FEV1 are affected6. Few histopathological surveies have provided grounds that the little air passages are the site of harm in people populating in countries of high air pollution7. Atoms generated from Diesel fumes are highly little and are present in the karyon or accretion manners with diameter of 0.02 am and 0.2 am severally. These little sized atoms, by virtuousness of their greater surface country to mass ratio, can transport a much larger fraction of toxic compounds, such as hydrocarbons and metals on their surface. Importantly they can stay airborne for long periods of clip and acquire deposited in greater Numberss and deeper into the lungs than big sized atoms. Hence chronic exposure to them can take to chronic redness of respiratory piece of land and lung parenchyma. These would lend to the significant lessening in lung maps in the signifier of restrictive form as indicated in the present survey. Rajkumar studied the consequence of air pollution on respiratory system of car jinrikisha drivers i n Delhi. The survey found that ( 19 % ) drivers showed normal Pulmonary Function Test ( PFT ) . ( 80 % ) showed mild and moderate to terrible obstructor, of which ( 48 % ) were non-smokers and ( 52 % ) were tobacco users and the consequence concludes that car jinrikisha drivers have a high respiratory morbidity due to exposure to pollution.8 In a survey, reduced mechanical belongingss of take a breathing were attributed to exposure to benzene in the bluess of petrol9. Bijendra Kumar et Al examined the pneumonic map trial in three Wheeler Diesel cab drivers in Bikaner metropolis. They found restrictive damage in 87 % of survey group, of which 50 % were tobacco users and 37 % were non-smokers, assorted form ( both restrictive and early clogging damage ) was found in merely 13 % of survey group, of which 7 % were tobacco users and 5 % non-smoker. So they concluded that when all the five parametric quantities ( FVC, FEV1, FEV1/FVC, FEF 25-75 % and PEFR ) were taken together they were de clarative of assorted form ( clogging and restrictive ) lung impairments10. Chattopadhyay et al conducted a survey on garage workers, drivers and music directors of Kolkata metropolis to measure the pneumonic map position of these workers and found that FEV1, FEV1 % and flow rates, FEF 02-121, FEF25 % -75 % values showed gradual decrease as age and continuance of exposure increased11.From the present survey it was concluded that respiratory maps of car jinrikisha drivers who are continuously exposed to emanations from vehicles, gasoline vapour and dust were significantly reduced as compared to respiratory maps of age, weight and tallness matched control groups.Recommendation:To forestall the respiratory disfunction among car drivers, medical observation and periodic check-ups for pneumonic map trials should be performed. Control schemes should be adopted to cut down the vapour concentration in the air, like vapour adsorbents and to cut down the benzine concentration in the ambient a ir. Personal protective equipment must be worn by car jinrikisha drivers. Imparting wellness instruction to car jinrikisha drivers will forestall respiratory morbidity. Further long term position surveies on car jinrikisha drivers will assist in acquiring a comprehensive image of long term effects.Recognition:This research paper is made possible by the support from the participants of our survey. We dedicate our recognition of gratitude towards Mr.Shaik.Meera and Dr. Rashmi.C.G as they kindly read our paper and offered valuable elaborate advices on grammar, organisation, and subject of the paper. Finally, we unfeignedly thank Godhead, household and friends, who provided fiscal support and timely advice.

Barack Obama Essay Example | Topics and Well Written Essays - 3750 words

Barack Obama - Essay Example It covers it covers many aspects of his life, starting from his birth in Hawaii to his relocation to Indonesia and back to Hawaii. It carries on with his life at Occidental College in Los Angeles, then at Columbia University in New York and finally at Harvard. It also examines Obama's life as a community organizer in Chicago. It then gives an account of Obama's political life from the days he served as an Illinois State Senator through to his days as a United States Senator and finally his decision to vie for the United States Presidency. The conclusion section highlights the main items of the paper and gives inferences where appropriate. It confirms the thesis of the paper. Barack Hussein Obama, the 44th President of the US, was born on the 4th August 1961. Obama happens to the first ever African American president. Before the presidency, Obama served as a junior Senator in the United States Senate from the state of Illinois between January 2005 and November 2008. He later resigned after he was elected president. Obama graduated from both Harvard and Columbia Universities. While at Harvard Law School, Obama was the Harvard Law Review president, the first ever African American to hold the position. Before he earned his law degree, while in Chicago, Obama served as a community organizer. Between 1992 and 2004, Obama became an attorney of civil rights in Chicago. During the same period, he served as a constitutional law teacher at the University of Chicago's Law School. Obama served in the Illinois Senate for three terms between 1997 and 2004. In 2000, he bid for the House of Representatives seat but was unsuccessful. Later in 2004, Obama successfully ran for a senate seat in the Unites States Senate. Obama's victory amid a crowded field in 2004, together with his keynote speech at a Democratic National Convention made him a rising national figure. Obama's election to the US Senate in 2004 had the biggest margin in the history of Illinois. Obama began his race for the US presidency in February 2007. He won the primaries against Hillary Clinton in 2008 and won the party's nomination to become the first ever African American presidential candidate of a major party. Obama went ahead to beat the Republican Party flag bearer John McCain in the 2008 elections. His inauguration as president was held on the 20th January 2009. Background Barack Obama was born in Honolulu, Hawaii, in the United States to Barack Obama Senior and Stanley Ann Dunham. Dunham was an English decent American from Wichita in Kansas. Barack Obama Senior was a Luo who came from Nyang'oma Kogelo village in Nyanza Province of Kenya. Obama Senior and Dunham first met at the University of Hawaii in Manoa during a Russian language class. Obama Senior, a foreign student, attended the university on scholarship. They married in February 1961, with Barack being born later the same year. Barack Obama's birth was announced in the Honolulu Star Bulletin and The Honolulu Advertiser. At the age of two years, Barack's parents separated and later divorced in 1964. Obama Senior returned to his home country, Kenya and only saw his son once before he met his death in a road accident in 1982. Dunham joined the University of Washington while living at Seattle in Capitol Hill with her son as a single mother (Ripley, 2008). She left Seattle together with her son in the 1962's summer and rejoined the University of Hawaii. After Dunham's separation with Obama Senior, she

Food Policy - milk and dairy products Coursework

Food Policy - milk and dairy products - Coursework Example Introduction With the never ending growth of world population there has been steady increase in the demand for food. Also in the last few decades there has been growth in harvest, increase in income of human beings and introduction of variety of dietary disciplines. In 2000, the ratio of demand and supply was such there was a decline in food prices. However, from 2004 onwards prices of most food grains began to rise although there has been growth of production. This is because the rapid increase of global population leads to demand of food that far exceeds its production. The piles of food stocks became depleted, and then in 2005, those countries whose primary occupation is agriculture were seriously affected by extreme weather conditions which hampered food production in those countries. The production of cereal all over the world had fallen by 2.1 percent by 2006. Then there was a steep increase of oil prices in 2007 which increased the costs of fertilizers and other associated cos ts of food production. All these had a devastating effect on the world population especially those sections of the population who are financially vulnerable. As the prices of food reached record breaking high levels, every country resorted to all possible means to protect themselves from the potential crises like scarcity of food supplies and further increases of production costs. Countries who are major exporters of food began to impose restrictions on exports to check the flow of food outside the boundaries. On the other hand major food importing countries began to purchase food from the global market at any available prices. All these factors resulted in creating panic and instability in the international grain markets. This also encourages investors to put their money in grain futures and options markets. For all these reasons, there was further steady increase of food prices. In the subsequent years, a trend was observed that led to apparent stabilization of prices of food item s. But even then prices are expected to remain in the high or medium range thus providing no promise of relief to the poorer populations (Global issues: food, n.d.). Food policies in every country must focus on controlling the price of food to make essential food items accessible to even the poorest segment of world population. Food items that have universal demand among population of all ages are milk and dairy products, hence the objective of food policies should be to ensure safe and hygienic production, transportation, packaging and distribution of milk. The purpose of this paper is to define the parameters of food policy in the global scenario with special emphasis on milk and dairy products. Definition of food policy Food policy can be defined as a set or sets of plans of actions to accomplish certain purposes related to food products. Although governments play a vital role in designing and implementation of food policies, nevertheless the contribution and responsibility of th e private sectors and civilian societies are no less important. Food policies essentially create definite goals to be achieved for the food system and its different stages of food production and distribution. The various stages range from availability of natural resources, production of food, processing, marketing and consumption of food. Food policies also focus on

ENGLISH (BA) Essay Example | Topics and Well Written Essays - 1500 words

ENGLISH (BA) - Essay Example The importance of sustaining the relationship with family members amidst controversial thoughts and other social issues is revealed in both the novels. For example, the life of Joe and Violet amidst Joe’s extra marital relationship with Dorcas and Ginny’s inability to face her father in spite of the sexual abuse shown by her father towards her and her first younger sister Rose reflects the above situation. â€Å"Jazz† is the popular-most novel of the renowned Afro-American writer Toni Morrison that won unabated fame as well as Noble Prize for the writer in the field of literature. Like other Morrison’s novels, Jazz also lays its concentration on the historical background and socio-cultural aspects of life of Black people of America, who have been got settled in America. The central theme of the novel seems to be personal, domestic and cultural memories. Morrison has structured her characters in Jazz from 1850s through 1920s chronicling the extended cultural responses to the eradication of slavery from different parts of the world. The novel discusses family life of the individuals belonging to different areas and professions, having two things in common i.e. race and social class. The novelist looks for the old traditional domestic life of Blacks where there was complete peace and harmony among the members of family. The novel is the reflection of feelings like care, love, sympathies and kindness she had observed in her own family life. Her novel also depicts to search out the same characteristics in contemporary American society. The novel deplores on the displacement of the members of one family reminding the time when the European nations made the poor Africans as captives to take them to Europe as slaves. No body in Africa could even resist all such atrocities due to the powerful imperialistic political set

Microeconomics issue-airline market Essay Example | Topics and Well Written Essays - 750 words

Microeconomics issue-airline market - Essay Example However, these airlines can justify their imposition of penalties in the terms of microeconomics. These fees, according to a source in the market says has been implemented to discourage people from making irrational booking at the online source of airline. If we link this statement to the lens of microeconomics, we can see that this fee has been imposed to even out or to pay for the social costs of ticket changing or cancelations. Theses social costs may include additional cost for the company to change tickets, cancel booking of each tickets etc. Furthermore, as a result of ticket cancellations, it may happen that many planes of the company would operate below their capacity and hence incur social costs like additional fuel, additional clerical costs to change or cancel the tickets, some people who will be in need to travel urgently will be denied a ticket because company may be assuming that it has sold all the tickets and at the last minute they will find out that some of the pass engers have either returned or changed their tickets. This is a social cost to the entire society and thus higher prices imposed through these penalties are going to reduce irrational buying and reduce the quantity of tickets bought and hence reduce the societal costs, which are discussed above. Another article also makes a good assumption that since these costs are incurred for the benefits of the society they should be used to counter the life-threatening diseases that are prevalent in the society. A United Nations program has raised around $1.2 billion from a small fee that was added to airline fares. The program was that passengers were asked to contribute voluntarily towards the programme by adding a small amount to their total ticket fare. This program was a success and raised huge amount of funds for the United Nations. However, if this program would have forcefully increased the ticket prices, than this would have been disastrous for the airline

Family Essay Example | Topics and Well Written Essays - 250 words - 3

Family - Essay Example society by extension stick together just to have the very basic and important company of others, for it is through such company that the reserves of good feelings are built to arrest personal and/or societal crises more effectively. Right from one’s achievement in life to day-to-day troubles, the desire to first and foremost share with the family is immeasurable. As Carson (2005) notes in his book titled â€Å"Think Big†, â€Å"life is but a series of partings†; as much as individuals may gain trustable friends during a lifetime, the role played by the family unit remains incomparable, for the bond within is irreplaceable and goes to the very foundation an individual’s life, with children and adults alike always feeding in from a chain that ever revolves from that basic foundation. In a world full of turmoil and uncertainties, the individual’s development, more particularly with regards to emotional and physical fulfillments, all depends to a greater extent on the family unit. No matter what make it up, whether adoptive or nature given, a family provides the safety net for every individual, the young or the old, the educated or the unlucky ones, at work or at home, to be fed, nurture one’s abilities, and most importantly, to give and be given; for this is the very reason why we stick together, work together to find the best attainable solutions to the everyday challenges that all humans, irrespective of place of origin, age and/or race faces almost in equal

The Effect of Budgeting on Nursing Care Essay Example | Topics and Well Written Essays - 1000 words

The Effect of Budgeting on Nursing Care - Essay Example Keywords: budgeting, nursing care, nursing leadership, quality care, cost control Introduction In this literature review, the proponent wants to emphasize the substantial effect of budgeting on nursing care. The proponent seeks to find answers as to what are the probable impacts of budgeting on nursing care by using reputable sources from reliable researches in this field. This in particular would prove that changing nursing practice would have substantial impact on budgeting and eventually on the prevailing quality of nursing care. The article written by Gordon, Buchanan and Bretherton (2010) suggests the importance of contemplating on the issue of controlling health care costs while making sure that there is substantial number when it comes to nurse-to-patient ratios. This primarily is a good point showing the fact that patients are given with high value of care. On the contrary, as discussed in the said article, nurses have to be forced to accept specific hospital changes just to obtain the above objective. In the long run, this particularly would result to making nursing career a less promising field to be explored and it would further result to crisis in finding the right and necessary skills (Gordon, Buchanan & Bretherton, 2010). There is quite a contradiction in here between the above-mentioned approaches. Pursuing the former would basically lead to lack of human resource in the field of nursing and would even aggravate the prevailing issue about the shortage of nurses around the world (Gordon, Buchanan & Bretherton, 2010). The main arguments The article of Blum (2010) explores governance within health care system, in which all essential laws and institutional concerns can be elaborately applied. Regulatory formats are therefore based on these institutional operations. These institutional formats are remarkably used in order to support major changes within the health care system, making them legal and substantially applicable for the society. The importa nce of Blum’s article in this argument is to point out the fact that whatever changes made in the health care system could be substantially backed up with working regulation in its delivery. In other words, whatever changes within the health care system for as long as it is supported by regulations emancipated by the government, it may still sound legal, but it actually does not fully change the fact that there are other various concerns that need to be taken into account. For example, the stated concern on budget and the quality of nursing care are still covered within this act. The problem is that the governing laws surrounding the health care system could actually justify specific moves, and the very proof of this is the continuing high price for health care system in the United States. It is true that the very purpose of this governance is to come up with financial improvement, improving patient safety and realizing work-force to be more engaged in the health care system. Unfortunately, the problem based on the varying models explicated by Blum is the need to understand better the prevailing leadership involved in health care system. Highly commercialized health-care system may actually try to figure out financial concerns, plus patient

MARKETING COMMUNICATIONS Essay Example | Topics and Well Written Essays - 6000 words - 1

MARKETING COMMUNICATIONS - Essay Example Relational exchanges are supported by more frequent communication activity. McDonalds is one of the largest fast food chains in the world with more than 30,000 restaurants across the world (Sweney 2004). It operates in innumerable markets, in different countries and cities and thus caters to consumers with different cultures, backgrounds, languages and tastes. Thus its marketing communication plan is not standardised and needs tailoring for different markets. Previously McDonalds focused primarily on the US and thus the marketing communication was similar in all the regions as the market characteristics were the same. However, argue Brinkman and Brinkman (2002) as the US market saturated, challenges increased as McDonalds surged new markets abroad. Though the marketing mediums are similar in all the countries, however, as per Fill (2006), the extent to which communication medium is used depends upon the market exposure to that medium. As Brinkman and Brinkman (2002) explain, it realised that it could not appeal to all the countries together so it adopted the ‘brand globally, act locally’ strategy to communicate its messages. For instance according to Douglas, in China, the trend is that when consumers watch TV, the in-between advertisements between programs are generally ignored. Thus keeping this in mind, McDonalds thought that it was a waste to spend large sums of money on TV commercials and thus it concentrated on print m edia in China. At the same time, adds Cheung (2006) the few TV commercials it ran in the country featured more male kids than female, as it is a male dominated society. In East Asia, as Schultz and Philip (1999) exemplify, McDonalds concentrates on TV commercials and features children in them to optimise the results. To retain the attention of customers in the US, McDonalds employed the interactive method of advertising via television where the viewers could participate in a competition

IKEA Global Strategy Essay Example for Free

IKEA Global Strategy Essay Introduction: A network that covers a broad area (i.e., any telecommunications network that links across metropolitan, regional, national or international boundaries) using leased telecommunication lines. Related terms for other types of networks are personal area networks (PANs), local area networks(LANs), campus area networks (CANs), or metropolitan area networks (MANs) which are usually limited to a room, building, campus or specific metropolitan area (e.g., a city) respectively. If you have a large campus network using routers and dynamic routing protocols and an internal infrastructure, you do not necessarily have a WAN. A wide area network (WAN) is a computer network that spans a relatively large geographical area. If your network uses a network infrastructure that is owned by your service provider, implementing WAN technologies, you have a WAN. Computers connected to a wide-area network are often connected through public networks, such as the telephone system. Body: The distinguishing features of a WAN: Sending data long distances Although distance is not a true criterion for determining whether your network is a WAN, most WANs do span a great distance, and the technologies used in the WAN depend a great deal on the distances involved. If your WAN spans only a single city, across town is a long way; nevertheless, your carrier may choose different technologies for that distance than they would if your network spanned a state, country, or continent. Although long distances are not criteria for defining a WAN, commonly, WANs do span substantial distances. Implementing routing protocols Routing protocols are also not true criteria for a WAN definition. A WAN can either use manual routing or implement a routing protocol such as RIP or EIRGP. Although larger, more complex networks like a national WAN may be  easier to manage when implementing a routing protocol, their use does not dictate that you have a WAN. A large corporation could have a single (but large) building or a campus of several buildings that causes the network to have several routers. To make life easier on the routing front, you could choose to implement one of the many available routing protocols. So, although most WAN environments make use of routing protocols, not all networks that implement routing protocols are necessarily WANs. Using carrier equipment Means the equipment from your telephone company that allows you to connect your network to the backbone of its network. These network connections can be digital subscriber line (DSL), frame relay, fiber optic, broadband cable, or another technology used by your telephone company or network provider. This component really turns a network into a WAN, allowing your traffic to travel between your locations while traversing another provider’s network, mainly your ISP or telephone company. In some cases, this traffic may cross several providers’ networks. If you are connecting two offices and they are in different countries, you may be crossing networks owned by a regional provider, which connects to a national provider and then crosses borders and travels across the other national provider to another regional provider before finally reaching your other branch office location. It is this use of other people’s networks that really defines use of a large LAN versus a WAN (LANs are covered in the next section). So, a WAN is not related to the size of your network, or to your choice of routing protocols, or to any other factors. Consolation: However, in terms of the application of computer networking protocols and concepts, it may be best to view WANs as computer networking technologies used to transmit data over long distances, and between different LANs, MANs and other localised computer networking architectures. This distinction stems from the fact that common LAN technologies operating at Layer 1/2 (such as the forms of Ethernet or Wifi) are often geared towards physically localised networks, and thus cannot transmit data over tens, hundreds or  even thousands of miles or kilometres. This could be to facilitate higher bandwidth applications, or provide better functionality for users in the CAN. A CAN, for example, may have a localised backbone of a WAN technology, which connects different LANs within a campus. The textbook definition of a WAN is a computer network spanning regions, countries, or even the world.

Dynamic Capabilities

Dynamic Capabilities Making a competitive difference through Dynamic Capabilities Summary Purpose of report †¢ Method followed (if necessary) †¢ Main findings 1 Strategy and Resource-Based View Strategy of a company is about setting a direction towards the success. Competitive strategy is about being different from the competitors; its about choosing a unique set of activities aiming for a greater value to deliver. the resource-based perspective highlights the need for a fit between the external market context in which a company operates and its internal capabilities. The resource-based view is the classical view on strategy that explains how competitive advantage within firms is achieved and how that advantage of firms can be sustained over the time (Barney, 1991). Strategy is about combining activities (Horn, p86). How More recent studies suggest that understanding of the RBV (Barney, Eisenhardt, Teece, 2000) should be enhanced by the extended understanding of dynamic capabilities. resource-based view is grounded in the perspective that a firms internal environment, in terms of its resources and capabilities, is more critical to the determination of strategic action than is the external environment. Another view (Peteraf, Bergen, 2003) proposes to see the Resource-based view and Market-based view as compliments to one another. In that way the authors tackle the most common criticism on Resource-based view that it is insufficiently linked to the market. The role of similarity or rather dissimilarity in from the point of view of resource type can be a stepping stone for many managers, because they fail to analyse the competitors that are not producing the exactly the closest substitute product. The keyword here is resource functionality that should be addressed when deciding on a competitive strategy, as often resource packages that are dissimilar in type may serve as effective substitutes in terms of producing the same end product. Moreover, the authors here introduce a new edge on resource-side, such as functionality to counteract the market-side element of focus substitute detection. As the result, this draws on the importance of capabilities, the focus here is not only on pro duct markets, but also on the competitors activities in resource markets as well. 2 Dynamic Capabilities The theory of dynamic capabilities is thought to have arisen from a fundamental weakness of the resource-based view of the firm. The RBV has been criticized for ignoring factors surrounding resources, instead assuming that they simply â€Å"exist†. Considerations such as how resources are developed, how they are integrated within the firm and how they are released have been under-explored in the literature. Dynamic capabilities attempt to bridge these gaps by adopting a process approach: by acting as a buffer between firm resources and the changing business environment, dynamic resources help a firm adjust its resource mix and thereby maintain the sustainability of the firms competitive advantage, which otherwise might be quickly eroded. So, while the RBV emphasizes resource choice or the selecting of appropriate resources, dynamic capabilities emphasize resource development and renewal (Barney, 1991). According to wade and Hulland (2004), IS resources may take on many of the attributes of dynamic capabilities, and thus may be particularly useful to firms operating in rapidly changing environments. Thus, even if IS resources do not directly lead the firm to a position of superior sustained competitive advantage, they may nonetheless be critical to the firms longer-term competitiveness in unstable environments if they help it to develop, add, integrate, and release other key resources over time. The most common definition on what dynamic capabilities are is defined as â€Å"the firms ability to integrate, build, and recon internal and external competences to address rapidly changing environments†. The basic assumption of the dynamic capabilities framework is that todays fast changing markets force firms to respond quickly and to be innovative (Teece,1997). Are they easily imitable? Some says yes According to (Eisenhardt, Martin, 2000) Dynamic capabilities are more subsituable than it is usually thought. What is their nature? It is thought the the dynamics of the market influence can have some impact on the nature of dynamic capabilities; .. In moderately dynamic markets dynamic capabilities resemble the traditional conception of routines (Eisenhardt, Martin, 2000). In contrast, in high velocity markets, they are simple, highly experiential and fragile processes with unpredictable outcomes. Besides, in another context (Grant, 1996, Pisano, 1994) they are explained as the resources that are transformed, integrated together and recombine to generate a new value creating strategy. In that way, they are drivers behind the creation, evolution and recombination of other resources into new sources of competitive advantage (Henderson and Cockburn, 1994; Teece et al, 1997). Based on these premises (Eisenhardt, Martin, 2000) dynamic capabilities are defined as: The firms processes that use resources specifically the processes to integrate, recon, gain and release resources to match and even create market change. Dynamic capabilities thus are the organisational and strategic routines by which firms achieve new resource configuration as markets emerge, collide, split, evolve and die. An alternative definition that abandons the idea of high-velocity markets as the necessary context to explain dynamic capabilities says that (Zollo, Winter, 2002): A dynamic capability is a learned and stable pattern of collective activity through which the organization systematically generates and modifies its operating routines in pursuit of improved effectiveness. This definition clearly redefines the role and function of dynamic capabilities, since it stresses their connection with learning processes. Dynamic capabilities arise from learning; they constitute the firms systematic methods for modifying operating routines (Zollo, Winter, 2002). An example is given by an organisation that develops from its initial experiences with acquisitions or joint ventures a process to manage such projects in a systematic and relatively predictable fashion. The ability to plan and effectively execute postaquisition integration processes is an example of a dynamic capability, as it involves the modification of operating routines in both the acquired and the acquiring unit. In short, learning mechanisms shape operating routines directly as well as by the intermediate step of dynamic capabilities. 5 Strategic positioning and Competitive Advantage Strategy is conceptualized as a firms realized position in its competitive market (Mintzberg, 1987; Porter, 1980). Each firms strategic position is supported by its resources and capabilities, reflecting the idea that resources and positions are two sides of the same coin (Wernerfelt, 1984). In a constant strive for higher performance and long term successful strategy a question on strategic balance arises. Similarity among firms has raised an important question on strategic balance, how do firms chose to position themselves among their rivals? What is the value ( Deephouse, 1999) of being different (differentiation)or what is the value of being the same (conformity). Abrahmson and Hegeman (1994) observed that strategic conformity reduces both competitive risks and opportunities for competitive advantage. This can be solved by an integrative theory of strategic balance, because as evidence suggests (Deephouse, 1999) moderately differentiated firms have higher performance than either highly conforming or highly differenciated firms. However, (Deephouse, 1999) draws on strategic similarity as a firm-level construct representing the extent to which a firms strategic position resembles the strategic positions of other firms competing in its market at a particular point in time. Strategy and IKEA Positioning means performing different activities from rivals or performing similar activities in different ways. If a company is prepared to satisfy all needs of all customers it loses the distinctive positioning edge. Since IKEA begun in 1943 it has grown into a successful global network of stores with its unique retailing concept. The global furniture retailer based in Sweden, also has a clear strategic positioning. IKEA targets young furniture buyers who want style at low cost. What turns this marketing concept into a strategic positioning is the tailored set of activities that make it work. IKEA has chosen to perform activities differently from its rivals (see 2). In comparison to traditional furniture merchandisers who display just a fraction of their stock, IKEA takes a step further and displays all their stock in a room like settings, that way selling the whole concept of modern living. Also, by selling their own low cost designs in ready to assemble packages to fit its positioning, IKEA trades off service for cost. Customers are expected to do their own pickup and delivery, and despite of their low-cost position that comes from having customers do it themselves, IKEA offers a number of extra services that its competitors do not. Such as, childcare and extended opening hours, services that are uniquely aligned with the needs of its young and, middle class customers. As long as consumers from Moscow to Beijing and beyond keep striving to enter the middle class, there will be a need for IKEA. Currently with 226 stores worldwide it hosts 410 million delighted shoppers a year. Positioning choices determine not only which activities a company will perform and how it will con individual activities but also how activities relate to one another. While operational effectiveness is about achieving excellence in individual activities, or functions, strategy is about combining activities. What is the most important key factor in the success of IKEA? The answer is simply that it all is of an equal importance. Activities that form a system act as compliments to one another generating value for a company, which is a way strategic fit creates competitive advantage and superior profitability.

An Analysis of Selected Stanzas From Book II, Canto VII of Spenser’s Faerie Queene 1 :: Faerie Queene

An Analysis of Selected Stanzas From Book II, Canto VII of Spenser’s Faerie Queene 1 I Her face right wondrous faire did seeme to bee That her broad beauties beam great brightness threw Through the dim shade, that all men might it see: Yet was not that same her owne native hew, But wrought by art and counterfetted shew, Thereby more lovers unto her to call; Nath’lesse most heavenly faire in deed and vew She by creation was, till that she did fall; Thenceforth she sought for help, to cloke her crime withall. Philotime, at first glance, seems an aristocratic Acrasia. Both employ art to improve upon their natural beauty; captivate men with their looks—in every sense of the word; and lounge in luxury and ease. We also see a common insatiability: â€Å"Thereby more lovers unto her to call† (my italics), though Philotime’s desires never descend—or at least are never seen to descend— into the sexual realm of Acrasia’s. But here the similarities end. Philotime, like Acrasia, is—to coin a word—bedecked with seemingness. She sits â€Å"as in glistering glory†; and â€Å"wondrous faire did seem to bee,† (my italics). Clearly she is not all as she would seem2 and is making use of ornament to augment her beauty; but where Acrasia was possessed of only a surface beauty, Spenser, most importantly, brings a decided grandeur to Philotime, by tracing the source of her fairness to â€Å"creation.† Indeed, to further strengthen this allusion, Philotime seems to possess many of the qualities of Eve. Her beauty, though artificially maintained, for it vanished with her Luciferian â€Å"fall,† was nevertheless divinely ordained. Any artificiality we see in Philotime is used to help satisfy a greed and a vanity that feeds upon the attention of men. Accordingly, as we have said, her artfulness brings not simply lovers but â€Å"more† lovers. Like Mammon, the god of riches, it is quantity that counts, not quality. Notice, also, that Philotime lives in â€Å"dim shade.† Indeed, dimmer than dim: she lives in a cave. The light her looks beam, strangely, unnaturally, throw light not on others, but on herself. Here then is another indication of the unquestionable vanity of Philotime. If we might turn for a moment to Sir Guyon, still standing in the wings, and doubtless still feasting his eyes. We should remember that our noble knight represents no narrow Temperance, but a universal Temperance, one which addresses all temptations—and not only those of the senses.

A Look At Savage Garden :: essays research papers

Savage Garden is an Australian duo formed in 1994 by Daniel Jones and Darren Hayes. Daniel Jones, born on July 22, 1973 in Essex England moved to Brisbane, Australia as a young child, he plays keyboard, guitar, programming and sings back up. Darren came from a long line of musicians, so his love for music started when he was very young. When he was little, his brother had a drum set and when he went out, Daniel would sneak into his room and play then, he took piano lessons when he was seven. By the age of ten, he was playing the keyboard and drums in pubs and hotels. Daniel’s musical influences were, Peter Gabriel, XTC, and Tears For Fears. Darren was born May 8, 1972 in Brisbane, he is both the lead and back up singers. At a young age, he began showing alot of intrest of getting into entertainment by singing and acting around the house which led him to act in many school plays when he got into high school. After high school, Darren attended college, to study journalsim, Drama and education. His influences include, Prince, The Smiths, Fleetwood Mac, Marvin Gaye, Diana Ross, and Duran Duran. Both the guys are songwriters. Daniel was playing with another band called Red Edge, when he put an ad in a Brisbane music paper for a lead vocalist, Darren was studying to be a teacher when he decided he wanted to get into the music scene, he saw Daniel’s ad and responded, â€Å"We clicked imeadeatly†(Darren Hayes, SavageGarden biography) Darren joined the band and in 1994, He and Daniel decided they were tired of playing other people’s music so they left the band and devoted their time to writing and the band, Crush was formed. Darren and Daniel soon found out another Australian band also had that name so, they bought the name from them but, then they found another English band called Crush so they decided to call the band Savage Garden which was thought of by Darren, it was from an Anne Rice novel where â€Å"she describes the world as two levels, one as a very beautiful place but,in the other, underneath, we’re all savage beasts†(The conception of savage garden) in the other,Darren and Daniel so fired by self assurance, sent out over 150 demo tapes to record companies and management all over Australia. One by one they got rejected until John Woodruff heard their tape and thought they had a chance, he immediately flew to Brisbane to sign them to JWM, his record company. Their first self titled album was recorded in

Post-Colonial Themes in David Maloufs Remembering Babylon Essay exampl

Post-Colonial Themes in David Malouf's Remembering Babylon It is interesting to note that, although in the context of this MA course we are studying Malouf's novel in terms of a post-colonial response, the author himself has expressed the opinion that it is not, strictly speaking, a post-colonial text. Most would agree with Malouf in that it is certainly not an example of resistance or response from a member of a colonised community in the same vein as, for example, Chinua Achebe or some Native Canadian authors. Rather, it can be seen as an examination of the colonial project by a descendant of the original colonisers. Nevertheless, there are several themes running through the novel which constitute elements of post-colonial discourse, and this page intends to briefly examine some of them. There is a pervasive sense of colonial guilt throughout Remembering Babylon, an awareness of the suspect morality of the colonial process. Like Great Expectations, Babylon recognises Australia as a potential utopia for the industrious European immigrant - unlike Dickens, however, Malouf asserts that the success of the project rests not on merely exploiting the resources available (while ignoring or displacing the indigenous people), but on reaching a kind of harmony and exchange with the landscape and with the colonised. This hybrid culture represents, for Malouf, the ideal ultimate outcome of the colonial process. The potential for this utopia is personalised in the crude shape of Gemmy Fairley, an English castaway who lives among aborigines for 16 years before crossing back into European civilisation, where his identity is immediately called into question. Gemmy is an 'in-between creature'(p.28), occupying an uncertain cultural spa... ...piphany, a realisation of harmony with nature which is very aboriginal in character. Viewed from a post-colonial perspective, Remembering Babylon is a pessimistic assessment of the colonial project, a lament for the missed opportunities which a meeting of disparate cultures could provide for humanity. Yes, there is a hopeful hint that the utopia is still somehow attainable, in the self-knowledge gained by Jock, Janet, Lachlan and Frazer. However Malouf, writing as he is in the last decade of the twentieth century, is aware that the colonial project has failed on these terms, and this realisation must inform any reading of the novel. NOTE: Much of the material used on this page is taken from a conversation with David Malouf in Dublin, 19 April 1997. NOTE: The page numbers referred to on this page are taken from the 1994 Vintage edition of Remembering Babylon.

“Heroic Journey” in “Secret life of the Bees” Essay

The classic tale of the hero’s journey can be recognized in almost every situation. It is not only apparent through daily life and historical events, but in this circumstance, a fictional novel, as well. As an epic voyage, it can be recognized in the vast majority of books throughout the course of history. One specific example where it is carefully and intricately exhibited is in Sue Monk Kidd’s novel, The Secret Life of Bees, in which a young woman’s search for acceptance and the truth becomes a heart-warming chronicle. Through the obstacles and people she meets, Lily is able to experience the trials and self-fulfilling incidents that are required in the hero’s journey she partakes in. In the first step of the monomyth, the call to adventure, Lily has had a life, up to this point, of pain and suffering for she has grown up with the implication that she shot her mother. Additionally, her father, T. Ray constantly abused her by making her work for him while ignoring her very existence. Lily was thoroughly deprived of her childhood, as well as her innocence, for her father’s complete indignation towards her only compounded the situation. She begins to realize that in order for her to break free of the oppressive life she has and realize her potential, she must leave, in search of the answer to the question that has always haunted her: who was her mother, and what really happened to her? â€Å"Lily Melissa Owens, your jar is open†¦In a matter of seconds I knew exactly what to do- leave† (Kidd 41). Lily knows T. Ray is an abusive father, and that she will never be able to ascertain who she or her mother is without making her journey. This is represented by the archetype of quest for self, ultimately Lily’s main mission throughout the book, through exploration of the Jungian collective unconscious of her mother, she consequently finds the answers she is looking for. In the second step of the monomyth, the refusal of the call, Lily is on the precipice of departure and abandonment of T. Ray, when she momentarily hesitates. This is the man who made the first 14 years of her life a hellish torture, and yet she is reluctant to separate from him. â€Å"†¦And stood a moment in the center of the room, wondering if I’d ever see it again. ‘Goodbye,’ I said, and there was a tiny sprig of sadness pushing up from my  heart† (Kidd 42). Implicitly, she knows that a part of her will die when she leaves his house, for she will be crossing the threshold between oppression and self- determination and reliance. She recognizes that her entire life is contained in that house, and when she leaves, she is abandoning not only her father, but also the life she once had. Lily knows she probably will never see her home again, and thus she is melancholy with the conflict this represents. This is epitomized by the archetype of the innocent child. While she tries to depart and subsequently make a decision for herself, the weight of that choice becomes apparent to Lily. She is merely a child; ill equipped for such conclusions and her hesitation allows us to witness the child-like purity that lies within. It is the innocence that makes her long for the mom she never had. In the third step of the monomyth, supernatural aid, Lily walks down the street away from her home with great uncertainty and no prospects, for she has no idea where to go, who to go with, and how to get there. However, everything changes for Lily when she quickly devises a strategy to break Rosaleen out of jail and a plan for a destination. When her mother died, all she had left of her was a box full of memorabilia and pictures, one of which had the name of a town written on the back. Taking this as supernatural sign from above, she bases an important life decision from the back of this picture. â€Å"Suddenly I stood still. Tiburon, South Carolina. Of course. The town was written on the back of the Black Mary Picture† (Kidd 43). Henceforth, Lily had a sense of direction in her quest to find her mother, something to put hope in, that she was ever closer to reuniting with her, in Tiburon. Hope is Lily’s only real reason to keep pressing forward. This part of the monomyth is represented by the archetype of the fairy godmother or the guardian angel. Mary is a perpetual messenger of god, a virtuous woman who represents the very ideals of power, struggle, despair, perseverance, and courage. Mary is considered a religious figure, a woman who sacrificed everything to god. Lily sees the picture of the Black Mary as a sign from heaven that she needs to go to Tiburon, where she will find what she is looking for. Lily puts her trust in god, as the virgin Mary aids her on her quest of self-fulfillment The Mary picture gives her the courage to go to Tiburon in search of her mothers past. Lily and Rosaleen’s heroic journey takes its first major leap when they escape their old life of hardship and pain, by hitching a ride to Tiburon. This escape represents the crossing of the first threshold that every hero must experience in order to proceed toward their final goal. In this case, Lily’s ultimate objective is to understand and come to terms with her lost mother. Lily and Rosaleen get help crossing the first threshold from an old farmer. â€Å"It pointed left, toward a road curving away into silvery darkness. Climbing out of the truck, Rosaleen asked if we could have one of his cantaloupes for supper. ‘Take yourself two,’ he said† (Kidd 50). The generous farmer represents the universal archetype of helping animals. Although he does not actually help any animals, he is arguably, a farmer, and he does help and feed Lily and Rosaleen, who are symbolic for animals. Hitching a ride with a simple farmer only signaled the mere beginning of Lil y’s heroic journey, with much more to come. The belly of the whale is when Lily realizes that she is mentally prepared to start her journey. † ‘A lot of folks won’t buy it ’cause it’s got the Virgin Mary pictured as a colored women, but see, that’s ’cause the women who makes the honey is colored herself'† (Kidd 64). Lily sees the picture of a colored Virgin Mary as her mother had and intuitively knows that her mother had once been there. There is no turning back after this, no room for cowardice, only courage, because now she has to fulfill her goal and know her history as it converges with her mother’s. The picture of the Virgin Mary exemplifies the Fairy Godmother archetype because it appeared when Lily needed both a sign and guidance. This is a great example of how the Virgin Mary helps out Lily, and there are many times later that her assistance helps Lily endure with grace. With the help of the virgin Mary Lily is ready to take this journey, she feels god is on her side, and that the Mary picture is ultimately a sign that causes Lily to go to August, where the fruition of Lilys journey comes to pass. After Lily has started her journey and been in the belly of the whale, a series of tests and trials engage her. Lily’s first test was more of a psychological trial in nature, for it was when she had to first confront the  house that potentially contained the knowledge she wanted about her mother. Rosaleen, who represents her mentor and guide, accompanied Lily, just like Athena helps and prays for Odysseus in the Odyssey. When they first arrive on the doorstep, Rosaleen prays for both of them, â€Å"I knocked on the door while she muttered a slew of words under her breath: Give me strength†¦ Baby Jesus†¦ Lost our feeble minds† (Kidd 68). Lily and Rosaleen must endure this trial in order to discover the answers to the many questions. The simple fact is that they had no ides what was behind that door, and were willing to put blind fate into the hands of strangers. This is a trial of Lilys will and trust in other people. Lily’s second trial emerges when she initially understands May’s reaction to emotional pain. The sisters are sharing a little about themselves with Lily and Rosaleen when the topic of their sister who died comes up. â€Å"She cried like April’s death had happened only this second† (Kidd 73). Lily finally realizes through this trial that others experience hardships just like she has. May, in this situation, represents the innocent child. She cries like she is just a little girl. When Lily perceives this, it changes the way she looks at things, especially her own problems and even her ultimate goal, knowledge of her mother. We can see this as a deciding factor for Lily in determining her place in the farm. Up until that point Lily did not understand May, but now Lily knows where she comes from, Lily knows and begins to understand Mays pain. And by focusing outward Lily is able to understand and grow inwardly. Lily’s last trial in her ragged life is psychological beings; it happens during one of Lily’s first major confrontations with August. In August’s story of Beatrix, the nun, August uses this symbol to relate to Lily’s life and give her guidance, â€Å"After a while she wished she could return to the convent, but she knew they’d never take her back† (Kidd 91). This is explaining the story of the brave female nun who followed the path of god and saved other along the way. Beatrix is a female inspiration to August as a model for courage and perseverance. August, who is speaking in this quote, embodies Lily’s mother’s archetype, because she provides direction when her daughter, symbolized by Lily, is confused or in trouble. Lily realizes the  basis of Augusts beliefs, and the power of women in religion. She realizes that women are strong, and that as a woman she must strive to fulfill the role of strong leader. This trial is a true factor in deciding how Lily will shape her life, and how she will continue on from there. The â€Å"temptation away from the true path† in this book can quite obviously be recognized as Zach, for he encourages Lily to think things she has never thought before. Unintentionally, their relationship diverts her attention from learning about what has happened to her mother, to trying to figure out what is going to happen between her and Zach. When Lily is driving with Zach and has a daydream that completely distracts her, â€Å"I imagined us building a snow cave, sleeping with our bodies twined together to get warm, our arms and legs like black-and-white braids. This last thought shocked my system so bad I shivered† (Kidd 124). In this sense, Zach is a male version of the archetypical temptress. However, as in both Star Wars and The Matrix, Lily is not completely distracted from her main objective for she still is able to discover Deborah’s history. Exhibiting the extent to which she was tempted by the thought of being with Zach, Lily became afraid of the extent of her love for him. In the hero’s journey the â€Å"meeting of the goddess† is portrayed in this book with the surrogate mother archetype, August Boatwright. The â€Å"goddess† of the hero’s journey is almost always a woman with great abilities who helps the hero along on his or her journey. This is evident in August, who personifies the surrogate mother archetype exceptionally well, helping Lily in every way that a mother usually would. For instance, when August and Lily were talking about what they love, Lily thinks, â€Å"I wanted to add, And you, I love you, but I felt too awkward† (Kidd 140). This illustrates that after only a few weeks she feels love for this surrogate mother she has acquired through August Boatwright. Lily realizes that August is her mother. That by showing compassion for Deborah she is connecting with her old mother Deborah. Lily has embraced August as her new guiding figure in her life. The ultimate boon in Lily’s journey is when she sees the sign of her mother, in her dream, that lets Lily know that Deborah actually loved her, and didnt  want just to abandon her . † ‘I figured that May must’ve made it to heaven and explained to my mother about the sign I wanted† (Kidd 276). August gives Lily a picture that showed exactly what she wanted all along. This picture was an exact representation her birth mother in the true idea of her being a mother figure. After being disappointed knowing that her mother left her, Lily now feels loved by her mother, even though she may have not been there for her. This is her ultimate boon and even more importantly, the climax of the novel. Seeing this picture gives Lily the strength and courage to move on with her life. Lily forgives her mother for her one big mistake, because she has learned many things about her that mean so much more. Representing the hero’s journey blueprint of the â€Å"atonement with the father,† T. Ray finally finds and reconciles with Lily. This is a very obvious theme for it happens both psychologically and physically. Despite that T. Ray had come to force Lily to return home with him, she was able to apologize for leaving him and, less obviously, he apologized too. He is caught up in an angry rage as he thinks his daughter is really his dead wife who he loved very much even though she ran away from himThis was most apparent when Lily says, â€Å"‘DaddyI’m-I’m sorry I left like I did'† (Kidd 295). Clearly, she was able to forgive T. Ray for all he had done to her, and in return he was able to leave without her and still be okay. The stable and tolerable level that Lily establishes with her father represents a height of acceptance that relieves her from the constant weight of his unhappiness. No longer must she be the feeble scapegoat of his anger and resent he feels to Deborah Owens, Lily’s mother. When Lily refuses to return, she finally stands up to her father for what she desires. Responding to T. Ray harsh statement requesting Lilys return she says, noIm staying here, I said. I’m not leaving'† (Kidd 296). Rather than his needs, Lily finally addresses what she desires. While upsetting T. Ray, it is the best for both of them. She never had a normal or loving life and now she has both with her new family. T. Ray does not want to be reminded of his wife, and without Lily, he is much more able to move on. This clearly exhibits her refusal of the return and T. Ray as the villain archetype. T. Ray never came close to being a father to Lily; he has always been the  villain to her. Henceforth, with the knowledge that she has received about her father, she is able to see him in a new light. Lily now identifies that he must have loved her mother so intensely that when she left him, he was distraught and has never really forgiven her. Transferring his angry feelings about his wife to his treatment of his daughter, T. Ray tries to manage his hurt and rage. With this awareness, Lily is able to move on, let go of her resentment, forgive him and carry on with her own life. The rescue from without in Lilys journey also occurred when the many different types of women in her life stood up for her. â€Å"The front door opened, and Queenie, Violet, Lunelle, and Mabelee stumbled into the house, all wound up and looking like they had their clothes on backward† (Kidd 297). Lily received their help when they created a physical presence of protection, for she could not control her father before they got there. All four different types women were they for Lily when she needed them, without asking questions or concern about danger. They cared so deeply for her that they dropped everything to ensure she was safe with her father. While these significant women may not actually have been her mother, they collectively represent the mother figure archetype, through providing comfort, direction, and guidance whenever it is needed. She has never had women like them in her life, and now without them, she would not be able to live. After successfully completing the rescue from without, Lily must achieve the overwhelming crossing of the return threshold. This essential step has a greater influence than expected on Lily herself. By passing over to her intangible victory, Lily Owens learns more of the people she will learn to call family. When T. Ray attempts to bring his daughter back to Sylvan, August stands her ground in a valiant support of Lily’s decision to remain at the calendar sisters’ house and terminate her previous living situation. In a cunning and manipulative persuasion, August reassures Terrence Ray saying, â€Å"‘Mr. Owens, you would be doing Lily and the rest of us a favor by leaving her here†¦We love Lily, and we’ll take care of her. I promise you that'† (Kidd 298). This guarantee by August was the guiding path for Lily to actually â€Å"cross the return threshold† described in the hero’s journey. She, Lily, is victorious in doing so because she no longer has to live with her  father, or the villain archetype of the novel. Ironically, by crossing the return threshold Lily physically goes nowhere. It is more of a life decision that an actual change of surroundings. By choosing not to go back to her hometown with T. Ray, Lily is able to complete this step within her heroic voyage and continue onto becoming the master of two worlds. The interpretation of the master of the two worlds can be comprehended in multiple ways. In this case, Lily becomes the master of both the living and the dead. She does this through the connection she creates with Becca, Clayton’s daughter, and her deceased mother. Referring to her mom’s special remembrances, Lily confirms that, â€Å"One day I will let her pick them up†¦The feeling that they are holy objects is already starting to wear† (Kidd 301). When Lily includes Becca to share her mother’s personal belongings displays that Lily has created a place where the old or â€Å"dead† aspect of her can interact with the new or â€Å"living† part of her internal spirit through the experiences Lily has. This can be represented by the double archetype. Lily is balancing her physical and mental lives. She constantly thinks of Deborah, and wants to make emends with her, but on the other hand she is also searching for her mother in a physical man ifestation. She is looking to August to be her new mother, but still never forget the mother had. In this since she is the master of two worlds, and two mothers. In the completion of the hero’s journey, Lily must learn to live with absolute freedom. In order to do this she must obtain a certain mentality because her freedom relies solely on her positive outlook and the release of the burdens that have limited her for so long. The stable and tolerable level that Lily establishes with her father represents a height of acceptance that relieves her from the constant weight of his unhappiness. No longer must she be the feeble scapegoat of his anger and resent he feels to Deborah Owens, Lily’s mother. For the entirety of her adolescence Lily has been unconsciously and consciously foraging for a mother figure to fulfill the ache she carries deep inside her heart, and to complete her long and hardened journey. For a child to comprehend that the responsibility of their parental figure’s death is their own burden, is awfully determining to the character herself. In this position Lily cannot fathom that her main cause of suffering, the lack of a mother, is her accountability. However, the rock of burdens is lifted  with her sign that she receives from her mother. In reference to the Daughters, Lily thinks to herself, â€Å"All these mothers. I have more mothers than any eight girls off the street. They are the moons shinning over me† (Kidd 302). More than happy to give her all the love and care, the Daughters complete the freed sense to live for Lily. By obtaining the picture of the angelic mother and smiling child, her mother and her, Lily is able to sense that she is liberated from the sentence she has been serving for over fourteen years. Desperate for the guidance and support of a mother, Lily turns to the Daughters of Mary to fill the absent persona. Exemplified in this chronicle quest the â€Å"Hero’s Journey† is evident in Sue Monk Kidd’s novel, The Secret Life of Bees. Lily, the adolescent protagonist of this novel, travels in search of self-fulfillment and accomplishes the requirements if the heros journey, The heros journey helped Lily to grow not only in expierences but also mentally. Kidd specifically developed Lily as a persona and the novel to parallel the psychological expedition of the standard hero, This angle and outlook of the journey allows the reader to connect and relate to the character, because we see so many examples of heros in our everyday society. The Secret Life of Bees is highly unusual because the majority of heros stories have extreme condition with are unfathomable to the average person. Works Cited Kidd, Sue Monk. The Secret Life of Bees. Boston: Penguin (Non-Classics), 2003.

Marketing management of lenovo’s photostat machine

Company Description: – ( INTRODUCTION )Lenovo has a good name and frame in the market. Lenovo group limited is today the 3rd largest personal computing machine maker in the universe particularly in Asia. But one m traveling to present a new merchandise which is â€Å" Photostat machine † . As Lenovo is a good trade name so one will non happen any sort of trouble to present a new merchandise. The procedure must turn to all the stairss to necessary to get down volume production, develop need documentation, and back up the merchandise. Improved merchandise launch consequences in faster clip net income activities are better planned and co-ordinate and more tightly integrated. System informations are better understood and system may be better integrated. System informations are demand are better integrated.The consequence in better production ramp-up, more expeditiously selling, a sale force better integrated selling the new merchandise and a service and support group better able to service and back up the new merchandise.leading to greater client credence. After Hewlett Packard, dingle. Lenovo creates a most advanced merchandises and service. Lenovo offers a heavy monetary value line and they already launched a broad scope of merchandises such as laptops, desktops and so many merchandises.BUSINESS Mission: –I am seting my merchandise portfolio to a planetary participant. It will assist in approaching future clip. i introduce a new merchandise. one create this merchandise for the creative activity of planetary platforms and development of local platforms to accommodate state specific demands. focused on cost, increasing merchandise complexness, making a multi location merchandise. In our quickly altering and extremely competitory markets successful new merchandise launch is thought by many but the job is that the deficit of thoughts and disbursal in production and marketing new merchandises without any warrant of success. No 1 know that the produst u R traveling to establish is traveling on top or it fails. Thoroughly my calling I have seen many new merchandises and talked 1000 of invitors who could hold saved themselves thousand of dollers and increase the likeliness of success if he had model for developing thoughts and fix it for market. By seeing all this one take experience and my experience leads us the following six measure procedure after establishing a Photostat machine. 1 ) First one see that who is the mark client. 2 ) How do i desire to travel to market i.e produce the merchandise, sell the thought or license the merchandise to person else to bring forth the market. 3 ) Explore the merchandise. 4 ) What are the market research stage. 5 ) Analysis and development of market program. 6 ) Execute the program and establish the merchandise By taking all this things in my head I starts work Our concern mission is launch our merchandise in such a manner that it will provide all our the worls and derive more and more net income.Selling Aim: –Marketing aims of my merchandise is to catch the attending of the clients.Aims can be set in two degrees: –1. Corporate Degree: -These are those aims which are concern in concern as a whole or a administration. I am taking this two type of aims in establishing Photostat machine. 2. FUNCTIONAL Degree: -these are particular sort of selling activities.By these two I m besides take into consideration on smart standards which is as under:Specific- The aim should province exactly come once more? Is to be achieve. Measurable- An aim should be knowing of measurement – so that it is possible to make up one's mind whether ( or how far ) it has been achieved. Achievable- Ahe aim should be matter-of-fact given the province of personal businesss in which it is set and the capital available to the concern. Relevant- Aims should be applicable to the people responsible for accomplishing them. Time Bound- Aims have to be set with a time-frame in head. These clip bound besides need to be realistic.CUSTOMER PROFILE: –I m traveling to establish a new merchandise of Lenovo. my merchandise is the photostate machine and I introduce this merchandise in the market it has a to maintain client profile besides. Customer profile means what are the client demands and what they except. They besides see that what are the stratergies they use4 P ‘S OF THE LENOVO ‘S PHOTOSTAT MACHINE: –MerchandiseName- Lenovo ‘s Photostat machine is the name of my merchandise. Merchandise variety- it is new, different, usual, designed to make full an identified demand. It is launched assorted colorss.Monetary value:List price- The list monetary value of the Photostat machine is starts from 65000/ . It is less expensive Photostat machine than that of its rivals. After the new Photostat machine is being developed the following measure is to put the monetary value.Firstly I will doubtless look to market rivals for indicants of how monetary value should be set. I will put competition based pricing.Like I can see traveling rate monetary value to put monetary value.PromotionAdvertising- Ad is done by utilizing assorted methods like media advertisement, intelligence paper advertisement, magazines, etc. Gross saless promotion- Gross saless publicity of Photostat machine is done by offering gifts and other points to pull the distributers. Public relations- Photostat machine is so far really good in keeping good relationship with its clients by stating them about new invention in the bing merchandise.Topographic pointLocations- The Photostat machine provides a good service to its clients. Coverage- Photostat machine covers all local countries really efficaciously. This is the most of import factor, and so takes action ; make certain they can make every country so that it helps in school and concern intents.Channelss& A ; Oslash ; Manufacturer to dealer & A ; Oslash ; Manufacturer to clientSWOT ANALYSISSTRENGHTS:& A ; Oslash ; It has good productProducts & A ; Oslash ; Good service quality & A ; Oslash ; Global coverage & A ; Oslash ; Strong and effectual use & A ; Oslash ; maintain up to day of the month on what competiton is makingFailing:& A ; Oslash ; Entire plus turnover is one of the failing of my photostatmachine. & A ; Oslash ; Lack of inventionOpportunity& A ; Oslash ; My merchandise has the chance to catch the market portion. & A ; Oslash ; Peoples are going more conceious towards proficient accomplishments i.e computing machine cognition. So one develop a multifunction Photostat machine should aim these peoples by offering alone merchandises.Menace& A ; Oslash ; The chief menaces is its rival. There are batch of rivals who lower down the sale of merchandise.Selling Plan: –Plan that inside informations a company ‘s selling attempt ; besides called action plan.marketing scheme. The selling program may be laid out for an single merchandise or for the full company and all its merchandises. In either instance, the program specifies the selling ends and aims to be achieved over a specific clip period and so lays out the assorted schemes to be followed in accomplishing them. It will besides define the duties for transporting out the program. Well I am looking to present a new Photostat machine of lenovo in the market.To full fill this intent foremost I should hold to fix a market program through wh ich I may happen out the market state of affairss. I am following seven stairss as selling program to develop my Photostat machine in the market. These points are as follow- 1 ) Selling Environment 2 ) NEW PRODUCT DEVELOPMENT 3 ) Pricing OF THE PRODUCT 4 ) Launching Political campaign 5 ) Ad AND PROMOTION 6 ) LOGISTIC AND SUPPLY CHAINSelling environmentThe selling environment in India is undergoing a rapid transmutation, and this is peculiarly important for Indian companies. Changes in authorities ordinances and economic policies, forces of globalization and competition, and the evolving nature of ingestion behaviors are supplying important chances. Many companies have started using the chances that are emerging in the altering selling environment. As the market of consumers are acquiring educated they are giving more emphasis on quality than monetary value. Selling environment is made up of external factor which is further made up of micro and macro factors. I am taking in to consideration all these factors while establishing a Photostat machine and conveying it into the market. A big figure of forces shape the selling environment. To assist form your thought, it ‘s utile to sort the assorted forces as falling into either the ( 1. ) Direct market environment. ( 2 ) The external market environment. The direct environment of any generic market or product-market includes clients, the company, and rivals. The external market environment is broader. The variables of the external market environment autumn into four major countries: 1. Economic environment. 2. Technological environment. 3. Political and legal environment. 4. Cultural and societal environment. In the short tally, the selling director does n't command the variables of the selling environment. That ‘s why it ‘s sometimes utile to believe of them as unmanageable variables. On the other manus, the selling director can and should carefully see the environmental variables when doing determinations that can be controlled. For illustration, a director may non be able to make anything to countervail the strengths of a specific rival, but the director can choose schemes that lead the house into product-markets where that house does non vie, or where competition in general is non as strong. We ‘ll see how they shape chances restricting some possibilities and doing others more attractive. A company must make up one's mind where it ‘s traveling, or it may fall into the trap expressed so good by the citation: â€Å" Having lost sight of our nonsubjective, we redoubled our attempts. † Company aims should determine the way and operation of the whole concern. It is hard to put aims that truly guide the present and future development of a company. The selling director should be heard when the company is puting aims. But puting whole-company aims within resource bounds is finally the duty of top direction. In this sense, whole-company aims are normally outside the selling director ‘s â€Å" control. † It would be convenient if a company could put one aim such as doing a net income and allow that function as the usher. Actually, nevertheless, puting aims is much more complicated, which helps explicate why it ‘s frequently done ill or non done at all. The undermentioned three aims provide a utile starting point for puting a house ‘s aims. They should be sought together because in the long tally a failure in even one of the three countries can take to entire failure of the concern. A concern should: 1. Engage in specific activities that will execute a socially and economically utile map. 2. Develop an organisation to transport on the concern and implement its schemes. 3. Earn adequate net income to last. The first aim says that the company should make something utile for society. This is n't merely a â€Å" humanitarian † aim. Businesss ca n't be without the blessing of consumers. If a house ‘s activities appear to be contrary to the consumer â€Å" good.New merchandise development-Generating THE IDEASThe new merchandise development procedure starts with the hunt for thoughts. New merchandise development requires garnering thoughts to be evaluated as possible merchandise options. For many companies thought coevals is an on-going procedure with parts from inside and outside the organisation. Many market research techniques are used to promote thoughts including: running focal point groups with consumers, channel members, and the company ‘s gross revenues force ; promoting client remarks etc. Customer demands and wants are the logical topographic point to get down the hunt. Employees throughout the company can be beginning of thoughts for any merchandise.ScreeningTh e thoughts generated in thought coevals are critically evaluated by company forces to insulate the most attractive options. Depending on the figure of thoughts, showing may be done in unit of ammunitions with the first unit of ammunition affecting company executives judging the feasibleness of thoughts while consecutive unit of ammunitions may use more advanced research techniques. Acceptable thoughts move on to the following measure. Market Research and Analysis †¢ Situational Analysis †¢ Product/Service AnalysisOur strengths are:– Low monetary values – High quality merchandises – Experienced StaffOur failings are:– Limited distribution channelsTarget MARKET STRATEGY†¢ Students of the university †¢ Staff of the university †¢ Corporate universe †¢ schoolsBusiness AnalysisNow in concern analysis the procedure becomes really dependent on market research as attempts are made to analyse the viability of the merchandise thoughts. Much attempt is directed at both internal research, such as treatments with production and buying forces, and external selling research, such as client and distributer studies, secondary research, and rival analysis. By concern analysis we come to cognize about gauging entire gross revenues, costs and net income.PRODUCT AND MARKETING MIX DEVELOPMENTIdeas go throughing through concern analysis are given serious consideration for development. Companies direct their research and development squads to build an initial design or paradigm of the thought. I will besides get down to build a selling program for the merchandise. Once the paradigm is ready the seller seeks client input. In add-on to deriving client feedback, this measure is used to estimate the feasibleness of large-scale, cost effectual prod uction for manufactured merchandises. Chiefly at this phase the company will find weather the merchandise thought can be translated in to a technically merchandise.Market TestingAfter direction is satisfied the merchandise is ready to dressed up with a trade name name and set in to a market trial. In some instances the seller accepts what was learned from construct proving and skips over market proving to establish the thought as a to the full marketed merchandise. But other companies may seek more input from a larger group before traveling to commercialisation. The most common type of market proving makes the merchandise available to a selective little section of the mark market ( e.g. , one metropolis ) , which is exposed to the full selling attempt as they would be to any merchandise they could buy.CommercializationIf market proving shows assuring consequences the merchandise is ready to be introduced to a wider market. Some houses introduce or roll-out the merchandise in moving ridges with parts of the market having the merchandise on different agendas. This allows the company to rage up production in a more controlled manner and to ticket melody the selling mix as the merchandise is distributed to new areas.In commercializing a new merchandise, market entry timing is critical like if I have completed my development work and cognize that my rival is approaching the terminal of its development work so I will confront three choices-First entry, Parallel entry, Late entry. This determination involves extra consideration. It depends how we want to come in in market.Analysis of competition will include pricing by direct rivals, related merchandises and primary merchandises* Direct Competitor Pricing – Almost all selling determinations, including pricing, will include an rating of rivals ‘ offerings. The impact of this information on the existent scene of monetary value will depend on the competitory nature of the market. we must non merely research competitory monetary values but must besides pay close attending to how these companies will react to the our pricing determinations. * Related Product Pricing – Products that offer new ways for work outing client demands may look to pricing of merchandises that clients are presently utilizing even though these other merchandises may non look to be direct rivals.GOVERNMENT REGULATIONWe must be cognizant of ordinances that impact how monetary value is set in the markets in which their merchandises are sold. These ordinances are chiefly authorities enacted significance that there may be legal branchings if the regulations are non followed. Price ordinances can come from any degree of authorities and vary widely in their demands. Finally, when selling beyond their place market, we must acknowledge that local ordinances may do pricing determinations different for each market. This is peculiarly a concern when merchandising to international markets where failure to see ordinances can take to terrible punishments. Consequently sellers must hold a clear apprehension of ordinances in each market they serve. There are besides extra legal concerns when it comes to monetary value.STP for the merchandiseAfter holding the merchandise development and choosing the monetary values I will travel for establishing the merchandise. In the launch run I will be demoing or presenting the assorted characteristics of the merchandise. The chief thought behind this is to do people familiar about the merchandise and here I will be ask foring all the major distributers of different metropoliss who are maintaining the Photostat machines of different companies besides so that they come to cognize about my new trade name and can hold sto ck with them. I can do topographic point for my merchandise in bing market by deep market survey, maintaining the monetary value less than other existing monetary value of the photostat machines. Positioning is to show the procedure. Any company, single, merchandise and service could utilize this method to â€Å" busy † a place in the heads of consumers The placement can be done by utilizing assorted mediums like giving advertizements on telecasting, newspapers etc. Placement of the photostat machine is being done really efficaciously in the heads of clients. It is depth survey of the mark audience from the position of the audience themselves in order to take information to administer efficaciously and vouch a manner to supply consistent communicating. This will make a method which consequences in consumers memorising the company or the merchandise in a certain manner. The rule of positioning created a new epoch. With this construct widely known and accepted by the people, se lling experts besides tried to link this rule with the bing selling theory systemsPromotion and Ad:Promotion is a signifier of corporate communicating that uses assorted methods to make a targeted audience with a certain message in order to accomplish specific organisational aims. About all organisations, must prosecute in some signifier of publicity. Such attempts may run from transnational houses passing big amounts on procuring high-profile famous persons to function as corporate interpreters to the proprietor of a one-man endeavor go throughing out concern cards at a local bourgeois ‘s meeting. For publicity, apart from go oning the bing scheme of concentrating on T.V. channels. I would besides concentrate on advancing through wireless. Our publicity scheme is based chiefly on doing the right information available to the right mark client. In this we have to look into that what manner of advertizement we have to utilize to the advertizement of the Lenovo ‘s Photostat machine.Decision:To establish any new merchandise like Photostat machine in the market it is really customary to establish the merchandise as per a specific selling program of that merchandise. To cognize the current place of the companies that is bring forthing the same merchandises and what consumers demand from them. To maximise their net income and capturing more market portion proper analysis of each and every phase involved in selling program is really of import. If the company non doing marketing program before establishing any new merchandise so there are maximal opportunities of acquiring loss. A selling program may be portion of an overall concern program. Solid selling statergy is the foundation of a well-written selling program. While a selling program contains a list of actions, a selling program without a sound strategic foundation is of small usage. Behind the corporate aims, which in themselves offer the chief context for the selling program, will put the ‘corporate mission ‘ ; which in bend provides the context for these corporate aims. At the last I can reason that selling program is indispensable to do before establishing any new merchandise in the market.